The word halal literally means lawful (from a religious perspective) according to Islamic jurisprudence. All our animals and birds are slaughtered by hand and the name of Allah SWT was uttered while doing so.
We do not use any genetically engineered grains in our feed and none of our animals or birds has been or will ever be genetically modified.
We do not use any antibiotics, growth hormones or any type of chemicals on our animals or birds.
The word Tayeb means wholesome and pure in arabic. This goes beyond a simplistic definition of halal, in that the health, nutrition, and sustainability aspects become part of the equation. We are commanded to eat what is halal, however many items are not tayyeb because of the methods used to produce them.